Companies are understood to have paid the pop princess a combined total of $500,000 to feature their items in the Hold It Against Me clip.
The four and a half minute video, which premiered last week, shows Britney appearing on a Sony television screen and putting on an eyeshadow made by cosmetic firm Make Up For Ever.
It also shows the singer sitting in front of a computer, browsing the Plenty Of Fish dating website, and spraying herself with a bottle of perfume.
A close-up of the bottle reveals that it is her own Radiance fragrance, which was released last year.
PlentyOfFish.com is said to have shelled out $200,000 for the lucrative promo spot and it is not the first time it has appeared in a music video.
The dating website also shows up in the video for Telephone - Lady Gaga's hit single featuring Beyonce Knowles.
Gaga's music vide was also littered with other products including Wonder Bread, Miracle Whip, Diet Coke cans, a Polaroid camera and a Virgin mobile phone.
Colour me Britney: The star is seen applying make-up in the video
Close up: Cameras then zoom in on to show the eyeshadow is Make Up For Ever
Cashing in: Britney Spears, pictured here on a Sony TV, is said to have made half a million dollars from product placements in the music video for her new single Hold It Against Me
Scent of a woman: The star is seen using her own fragrance, Radiance
What a catch: PlentyOfFish.com is said to have shelled out $200,000 for the placement
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