The singer, who was ordered to tone down her Brit Awards performance of her song S&M last week, made a demure - by her standards, anyway - instore appearance on Friday to launch her fragrance.
But true to form, the 22-year-old is back to her eyebrow-raising style in the just-released video for Kanye West's new single All Of The Lights.
Rihanna wears a black top in the cameo appearance which barely covers her breasts as she writhes and pouts for the camera.
Peekaboo: The singer's barely-there outfit steals the spotlight from Kanye in her brief appearance
Colourful: Rapper Kanye West puts on a stellar performance in the bright video
Peekaboo: The singer's barely-there outfit steals the spotlight from Kanye in her brief appearance
Provocative: The 22-year-old's own lyrics and performances are so steamy she was ordered to tone it down during her Brit Awards appearance last week
Raunchy: Rihanna is back to her provocative style in a cameo for Kanye West's new video All Of The Lights
The video for the single, from West's album My Beautiful Dark Twisted Fantasy, was released yesterday with just one hour's prior notice.
Kid Cudi also appears as a cameo in the clip and the song features guest vocals by Alicia Keys, Fergi, John Legend, The-Dream and La Roux.
The first minute of the video is a black and white scene of the camera following a little girl, before neon lyrics are flashed hyperactively across the screen - understood to be a homage to 2009 French film Enter the Void by Gaspar Noé.
The video is directed by Hype Williams, who has previously collaborated with 33-year-old West on the videos for Stronger, Can't Tell Me Nothing, Amazing and Diamonds From Sierra Leone.
Kanye and Rihanna are rumoured to be performing the single together at halftime at tonight's NBA All-Star Game in Los Angeles.
In another collaboration for the Bajan singer, Rihanna has just announced that Cee Lo Green will be joining her on the North American leg of her Loud tour.
The Forget You singer, who just picked up the Brit Award for International Male Solo Artist, said in a statement: 'I want to thank Rihanna for inviting me on our version of 50 First Dates, only difference is she's unforgettably fine. Don't tell her I have a crush on her, don't wanna mess everything up.
He continued: 'But honestly, it's an honour and a blessing to be able to go out with a talent such as hers. I look forward to doing my part to make the tour unforgettable for the fans that come out and see us.'
Rihanna added: 'I'm a huge fan of Cee Lo since his days with Goodie Mob and with Gnarls Barkley.
'He's a musical genius, continually reinventing himself and I'm thrilled to have him join me on tour.'
Rihanna's Loud tour will arrive in Europe in September, kicking off in Belfast on the 28th.
The What's My Name hitmaker will play a staggering 53 dates before ending in Lisbon on December 17.
Good girl: Rihanna put in a demure - by her standards - appearance at an instore appearance on Friday to promote her perfume Reb'l Fleur at Macy's in Lakewood
Ensemble: The single also features guest vocals by Alicia Keys, Fergie, John Legend, La Roux and Kid Cudi
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